| On November 30, more than a dozen ministries and commissions, including the Ministry of Commerce and the Ministry of Finance, jointly issued three import cross-border e-commerce policy documents to further improve China's cross-border e-commerce retail import supervision, adjust cross-border e-commerce retail import tax policies, increase the upper limit of the limit of goods that enjoy tax preferential policies, expand the scope of the list, and will be implemented from January 1, 2019. The single transaction limit is increased by 5,000 yuan. Cross-border e-commerce policy adjustments mainly include adjustments to tax policies. First, the annual transaction limit is increased from 20,000 yuan per person per year to 26,000 yuan. In the future, it will be adjusted upward as residents' income increases. The second is to increase the single transaction limit from 2,000 yuan to 5,000 yuan. At the same time, it is clarified that the duty-paid price exceeds the single transaction limit but is lower than the annual transaction limit, and when the order is for only one product, it can be imported from cross-border e-commerce retail channels. Customs duties, import value-added tax, and consumption tax will be levied in full according to the goods tax rate, and the transaction amount will be included in the total annual transaction amount. Third, it is clear that cross-border e-commerce retail imported goods that have been purchased must not enter the domestic market for re-sale. The adjustment of the commodity list includes, first, the inclusion of some commodities with relatively strong consumer demand in recent years into the scope of the list, and the addition of 63 tax items such as grape sparkling wine, malt-brewed beer, and fitness equipment; second, based on the adjustment of tax items, the first two batches of lists have been technically adjusted and updated. The adjusted list has a total of 1,321 tax items. In this regard, the industry believes that the State Council once again decided to continue and improve the cross-border e-commerce retail import policy and expand the scope of application, which will bring significant benefits to China's imported cross-border e-commerce industry. Zeng Bibo, founder and CEO of Yangquan, said that the introduction of the detailed rules will further stimulate the return of consumption and release consumer demand in the light luxury category with high unit price. It will have an impact on overseas shopping. The cross-border e-commerce policy also clarifies that imported cross-border e-commerce retail products that have been purchased may not enter the domestic market for re-sale. Cao Lei, director of the China E-Commerce Research Center, believes that this time it is clarified that cross-border e-commerce retail imported goods are not allowed to enter the domestic market for re-sale, which may have a negative impact on individual purchasing agents. Whether it is an individual or a company operating a purchasing agency, it is obviously illegal. It is already in a "grey area" and will be more difficult to operate in the future. Analysis: Imported cross-border e-commerce is entering the era of competition across the entire industry chain. In the future, cross-border imported e-commerce will need to develop towards the mid-to-high-end market and combine multiple logistics forms to respond to changes in the situation. Industry giants will further highlight their own supply chain management and capital operation advantages, driving the entire industry to a more standardized path. The new generation of consumers born in the 1990s has obvious cross-border demand. As the 80s and 90s groups have become the main force of consumption, this group has advanced consumption views and has obvious demand for cross-border commodity consumption. Cao Lei believes that cross-border e-commerce is shifting from creating hot-selling single products to providing high-quality services throughout the entire process. From product procurement, customs clearance logistics, and sales services, every link affects customer experience, and the platform will enter the era of full industry chain competition. |